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the startup story

Every time I introduced a sheetmask to my friends or family, I would get an intense line of questions..

  • Is Snail Serum made from real snails?
  • Where do they come from?
  • Why I need so many of them?
  • Why are there so many options to choose from?

and every other silly question you could think of. is a group of family and friends who have an admiration for Korean skin care products but often ran into the issue of minimal English directions. As a long time user of Korean and Japanese beauty and skin care products, I’d frequently take on the task of using Google translate.

So, we got together to create a channel for Korean skin care products for people just like us.

With that being said, skin care is in our deoxyribonucleic acid (DNA). Gumii.Shop is a cosmetic e-commerce concept founded by admirers of Korean Skin Casre in Newport Beach, CA in 2016, and defined by its unique, ever-increasing assortment of products from carefully selected brands, trusted classics, emerging favorites, and indie sweethearts.

Since the internet has empowered us to do our own research, and we usually know about the products we go to buy with the help of product reviews, tutorials, and social media, we feel that our customers should know all about the product as well. We’ve sought after an all inclusive range of physiques and have presented videos for each product so you know exactly what you can expect, and good idea of how to use it.

That’s why every product comes with a tutorial and review from a user just like you! So take a deep breath, relax, and let Gumii guide your way to discovering the right mask for your skin. 
We hope you will join our family and add your honest reviews, comments, and tips to our community of Korean skin care lovers. Please help us grow our online Korean Skin Care, cosmetics and beauty products offerings by giving us some feedback!

Best wishes from,
Lisa and the gumii team